Most marketing systems are automated. Few are decision-ready.
We help brands redesign how decisions are made across planning, measurement, and experimentation so automation drives commercial outcomes, not noise.
Agent readiness comes before automation.
Start here
Digital Marketing Systems
D001 – THE MARKETING OPERATING SYSTEM
Why Modern Marketing Needs a System, Not a Funnel
Measurement & Effectiveness
M001 – Measurement Is Not About Truth. It Is About Progress.
Why Measurement Needs Judgement More Than Precision
Agentic AI
AI001 – C3PO x R2D2 x Marketer
Supercharging Humans with Machines
Active threads
Ongoing lines of inquiry across marketing systems, measurement, and agentic AI.
Digital Marketing Systems
D002 – Why Funnels Break in an AI World
Funnels are not failing because consumers have changed
Measurement & Effectiveness
M005 – Money in. Money out. Everything else is just commentary.
Why metrics do not make decisions. Economics does.
Agentic AI
AI001 – C3PO x R2D2 x Marketer
Supercharging Humans with Machines
KaiSignals library
Digital Marketing Systems
Measurement & Effectiveness
M005 – Money in. Money out. Everything else is just commentary.
Why metrics do not make decisions. Economics does.
M004 – M004: The Art and Science of Measurement
Why precision alone does not create decisions
M003 – M003: The Mindset Behind Measurement Failure
Why Progress Depends on Fixing How Teams Think, Not Just How They Measure
M002 – Why We Chase Precision and Ignores Progress
Understanding the instincts that hold teams back in imperfect-information environments
M001 – Measurement Is Not About Truth. It Is About Progress.
Why Measurement Needs Judgement More Than Precision
Agentic AI
Agent OS is not the offer. Readiness is.
If you are exploring agentic systems, the question is not speed. It is whether your decisions are worth automating.